Important Things to Know about Marketing and Consumers Behavior
People think that marketing is not for everyone and if one does not have any talent in it, then one cannot do it. if you combing natural talent and learnt talent then the distinction becomes more clear. To quote Marcus Buckingham “strengths are not activities you’re good at, they’re activities that strengthen you.” and the problem really lies on the fact that very few of us even know what our strengths actually are.
It works this way – your natural talents are your default thinking, feeling, and doing patterns and when someone spends time in his strength, it unleashes your best because it gives you more energy, help you find your flow, and give you an advantage in the market place. Strengths are what differentiates a person over another, and people grow more in their strengths that in their weaknesses. The reality is that not very many people play out their strength but are caught up in the weaknesses. This means that we spend more time in that which makes us weak then that which makes us strong. However, when one focuses on his strength, that person is more engaged.
If your organization is customer-driver, marketers are fed by information in any department which also includes product research and development. It involves “why your product or service is meaningful to certain customers””where your market place rest, and “what industry do you really belong to.” It is this reason why in any situation in which the concerns or aims of two different parties or department in the company are incompatible, the strength of that company in the eye of the customer is not found. There is nothing to pass on to customers that will affect others also.
Interaction with customers is also another key focus in marketing, and specific tools are used to do that. These tools can be used to engage individual customers and it also allows them to respond immediately. In the marketplace today, the customers now have a louder voice that the manufacturers and the service providers. Therefore when one is not fervent on the negative sentiments of those who use your product, it will drive them to go elsewhere.
Marketing efforts do not always bring big returns, but you should also not downplay that which contributes to revenue, bottom line profits and service that aids in customer retention and loyalty. One-time buying at this era is something that should be of great value to any company, since if you retain this one buyer and pamper them to be loyal to your company, it is a lot less expensive that looking for new ones and spending a lot of resources finding them.